Marketing Conservation Program | Consultant FAQ | OCNRCD

Have questions about the Marketing Conservation RFB? Here are answers to some common questions. This page is designed to help prospective consultants better understand the scope, expectations, and structure of the project before submitting a proposal.

 

Download the RFB

 

General Questions

Are the terms “producer” and “farmer” used interchangeably? 

Yes. In this project, “producer” and “farmer” are used interchangeably. We are open to a variety of agricultural operations in Orleans County.

Will the cohort of four farms represent a mix of operation types? 

Yes. We will be accepting a variety of producer/farm types, including produce, maple, livestock, dairy, medicinal, and other land-based operations.

Webpages & Digital Platforms
Should the farm-specific conservation webpages be built on existing platforms, or can we create new ones if a farm does not have a website? 

Participating farms will be selected with pre-existing websites, and webpages will be developed on those platforms.

Who will manage and maintain the webpages after the project ends? 

Webpages will remain under the control of each farm, including hosting, updates, and maintenance.

What website platforms will the farms be using? 

Farms may have a variety of existing website platforms (e.g., WordPress, Squarespace, Wix, Shopify). The consultant should be prepared to work with whichever platform the farm currently uses. Consultants are welcome to include platforms they are comfortable working within to their proposal.

Media & Content Production
Is there a preferred length, format, or orientation for the short videos? 

Videos should be no longer than 3 minutes. Production quality should be professional but does not need to be cinematic. Videos will be used on websites and social media. While not required, we would appreciate access to uncut footage if the consultant is willing to provide it.

Will OCNRCD retain usage rights for the photos and videos? 

Yes. OCNRCD will retain usage rights for all photos and videos for outreach, reporting, and program promotion purposes.

Social Media & Facebook Group
Should the consultant handle posting or moderation for the cohort members’ social media content? 

No. The consultant’s role is limited to strategy, templates, guidance, and recommended content. Direct posting or moderation is not required.

Will the consultant be responsible for long-term management of the NEK Conservation Farmer Facebook Group? 

No. Long-term management will remain with OCNRCD. The consultant will support the initial launch and early engagement phase.

 

Farmer Capacity & Expectations
What level of time commitment is expected from each farm? 

The program includes a one-day training, one-on-one sessions, and content review. Consultants should assume limited availability due to seasonal farming demands.

 

Budget & Structure
Is OCNRCD open to a deliverable-based budget, or is an hourly breakdown required? 

OCNRCD is open to a deliverable-based budget. Consultants may propose cost estimates based on milestones, flat fees, or hourly rates, as long as the total project budget does not exceed $30,500.